Facebook User Growth Back on Track, Revenue Declines in Q1

We are frequently asked if Facebook (Meta) is still THE platform to use for marketing.  This article confirms that Facebook remain a strong platform to continue using to reach existing and new customers.

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today

Facebook has managed to get its user growth back on track, lessening market concern, though revenue growth has slowed in Q1 2022, partly due to the war in Ukraine, among other issues.

In its first performance update of the year, Meta has once again underlined its enduring performance capacity, even as it focuses on the next stage of digital connection, after a decline in usage last report had some questioning whether it had plateaued, and was now on the decline in the eyes of users.

First off, on daily actives – Facebook DAUs came in at 1.96 billion on average for March 2022, an increase of 4% year-over-year.