Are you using User Generated Content (UGC) in your social media?

Here is an excellent post from SocialMediaToday

The pandemic has forced businesses in every industry to reframe the way they market themselves due to mandatory closures and a surge in online competition.
Empathic marketing has never been more important, and the lack of resources to create full-scale marketing campaigns has affected both big and small brands. Brands have had to find alternative ways to connect with their audience without studio setups and huge budgets bolstering their efforts.

But, with 42% of people around the world spending more time on social media since the start of the pandemic, there’s never been a better time to connect with customers online.

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